Transcreation is far beyond translation. Transcreation normally refers to “creative translation”, which is typically used to deal with advertising and marketing content. It is the process of adapting a message from one language to another with consideration of culture elements while maintaining its intent, tone, style and context. Transcreation should also trigger emotion in the target language as the source.
Transcreation plays an important role in advertising or marketing strategies of global companies and requires professionals or experts with “creative mind” and “emotional intelligence”.
Being aware of this increasing importance of transcreation, Dr.Localize has prepared professional resources to take care of it. Our experts and copywriters, who have been approved by the global customers, have been working creatively in their marketing and advertising campaigns to create tailored content that conveys the intended message to target audience. The clients’ satisfaction and success up to now has consolidated our professionalism and expertise.